Semrush Pricing and Free Trial Guide (2026): Real Costs, the 7‑Day Trial, and What Nobody Tells You

Last verified on 19 October 2026, directly from Semrush’s own pricing, trial and refund‑policy pages — not copied from other blogs.

Why most Semrush pricing articles you will read today are wrong

This is the part that matters before any number. If you searched semrush price this week, most of the results on page one are quoting a price list that Semrush stopped selling months ago.

Here is what actually happened, in order:

So if an article tells you Semrush Guru costs $249.95, that article has not been touched since the change — which is a fair reason to distrust the rest of its numbers too.

Semrush pricing in 2026: the full plan table

Monthly cost compared, at a glance

The Advanced tier no longer has a published price

This is the single biggest gap between what is on Semrush’s site and what the ranking articles say. Nearly every “2026 pricing” guide still lists Advanced at $549 per month. On the live pricing page today, that tier shows “Custom” with a Request demo button — no self‑serve checkout at all.

What that practically means for you:

• If you need API access, you can no longer just click and buy it. API data integration sits on Advanced, so it now runs through a sales conversation.
• The same applies to share of voice reporting, 40+ monitored websites and unlimited AI prompt tracking.
• Budget planning gets harder. If you were sizing a year at $549 × 12, you now need a quote before you can sign anything off.
• Pro+ at $299 is the highest tier you can still buy with a card, unaided, in a few minutes.

How the old plans map to the new ones

If you have been reading older reviews, this table translates them into today’s menu.

Monthly vs annual: what you actually save

Semrush advertises “save up to 17%”. That phrase hides the fact that the discount is not identical across tiers — the entry plan saves slightly less in percentage terms.

There is a second, less obvious reason to think carefully here, and it is covered in the refund section below: only annual plans are eligible for a refund.

Semrush free trial: 7 days, and what it really includes

Semrush’s official trial page is unambiguous: you get free 7‑day access to all toolkits, and you can cancel any time.

Longer offers you may see advertised — 14 days, 30 days, 60 days — are historical. The 30‑day trial was discontinued years ago. Pages promising extended trials are usually affiliate landing pages recycling old copy.

Free plan vs free trial: two different things

Will your card be charged during the trial?

Semrush answers this directly in its own FAQ: a nominal amount is charged to verify the card is valid, then immediately refunded. You are not billed for the subscription until the trial period ends.

Two things follow from that, and both catch people out:

• A small pending authorisation on your statement during the trial is normal, not an early charge.
• If you do not cancel before day 7, the first real payment is taken automatically. The trial converts by default.

The refund policy detail almost nobody reports correctly

Most articles say “Semrush has a 7‑day money‑back guarantee” and stop there. Reading the actual policy page changes the picture considerably.

Read that again if you were planning to buy a month, dislike it, and ask for your money back. On a monthly plan, that option does not exist. The safer sequence is: use the 7‑day trial first, decide inside the trial, and only then commit.

Add‑ons: the costs that sit outside the plan price

The tier price is not your bill. These are sold separately:

A realistic small‑agency setup — Pro+ annual, one extra seat, white‑label reporting — lands near $313 per month, not $248. Budget for the seats before you budget for the plan.

Semrush price in Nepali Rupees (and whether your card will even work)

Semrush bills in US dollars everywhere. There is no Nepal‑specific pricing and no local currency option, so what you pay depends on the exchange rate on the day plus whatever your bank adds.

Converted at Nepal Rastra Bank’s selling rate of NPR 152.24 per USD on 19 October 2026:

These are indicative conversions at the central bank rate. Your card issuer will apply its own markup and transaction fee on top, so expect the figure on your statement to be a few percent higher.

Paying from Nepal: the part that actually blocks people

A Nepali rupee debit card will not work on Semrush. To subscribe you need a card enabled for international online payment, which in practice means a dollar card issued by a Nepali bank. Points worth knowing:

• Accepted methods: Semrush takes all major credit cards including Visa, Mastercard, Discover, American Express and UnionPay. Wire transfer is available on request.
• Annual limits matter. At $1,408 a year for the cheapest plan, a basic low‑limit prepaid card will not carry an annual subscription. IT‑category cards and freelancer allowances carry far higher ceilings — confirm your own limit with your bank before you commit to a yearly plan.
• Load before you click. A declined card during trial conversion can lock you out mid‑campaign. Keep a buffer above the exact amount to absorb the forex markup.
• If you are setting this up, our guide to the dollar card in Nepal — limits, fees and best banks walks through the application end to end.

Which Semrush plan should you actually buy?

For most freelancers, bloggers and small businesses — including almost everyone running a site from Nepal — the honest answer is SEO at $139, or no Semrush subscription at all. Paying $199 for AI prompt tracking before you have solved basic organic rankings is buying the roof before the foundation.

How to get the most out of the 7‑day trial

Seven days disappears quickly if you log in and browse aimlessly. Having run this exercise on client sites more than once, the mistake is always the same: people spend five days exploring features and two days panicking. Treat it as an extraction sprint instead — your goal is to walk away with a quarter’s worth of data stored outside Semrush before the clock runs out.

Is Semrush worth it, or is a cheaper tool enough?

At NPR 21,000 a month, Semrush is a serious line item for a small Nepali business or a solo blogger. It earns that money when you are managing multiple sites, pitching clients, or competing in a crowded niche where competitive data genuinely changes decisions.

It does not earn it when you have a ten‑page site, no content budget and no competitors worth analysing. In that situation a cheaper tool, or the free plan plus Google Search Console, covers most of what you will actually use. Our breakdown of the best SEO tools in 2026 compares the realistic alternatives, and the head‑to‑head on Ahrefs vs Semrush vs Ubersuggest is the fastest way to see where each one wins.

If your budget is tight, there is also a sequencing argument. Spending on a freelance web developer in Nepal to fix a slow, badly structured site usually returns more than a premium SEO subscription analysing that same broken site — and knowing the realistic website design cost in Nepal helps you split the budget sensibly. For many local businesses, a month of Facebook advertising in Nepal at the same price will produce measurable leads faster than an SEO tool subscription will.

Frequently asked questions

How much does Semrush cost per month in 2026?

Semrush costs $139 per month for the SEO plan, $199 for Starter and $299 for Pro+ on monthly billing. Annual billing reduces these to $117.33, $165.17 and $248.17 per month. The Advanced tier is on custom pricing and requires a sales conversation.

Does Semrush have a free trial?

Yes. Semrush offers a 7‑day free trial with access to all toolkits. A credit card is required, and the subscription starts automatically at the end of the trial unless you cancel first.

Is there a 14‑day or 30‑day Semrush free trial?

No. The standard trial available to everyone is 7 days. The 30‑day trial was discontinued, and pages advertising 14‑day or longer trials are generally recycling outdated promotional copy.

What happened to the Semrush Pro, Guru and Business plans?

They were retired in 2026 and replaced by SEO, Starter, Pro+ and Advanced. SEO carries the old Pro limits at roughly the old price, Pro+ carries the old Guru limits for about $49 more, and Advanced replaced Business but no longer shows a public price.

Can I get a refund if I cancel Semrush?

Only in limited circumstances. The one‑time 7‑day money‑back guarantee applies to initial subscriptions with a committed term of twelve months or longer, and to initial add‑on purchases, bought directly on Semrush.com with a credit card. Month‑to‑month subscriptions are not refundable.

Will my card be charged when I start the trial?

Semrush charges a nominal amount to verify that your card is valid and refunds it immediately. You are not charged for the subscription until the trial period ends.

How much is Semrush in Nepali Rupees?

At the central bank selling rate of NPR 152.24 per USD on 19 October 2026, the SEO plan is roughly NPR 21,160 per month and about NPR 214,350 for a year on annual billing. Your bank adds its own forex markup on top, and you will need a dollar card to pay.

Is Semrush free to use?

There is a permanently free plan, but it is heavily limited: one demo project, 10 tracked keywords and 10 reports per day across all core tools. It is useful for occasional checks, not for running an SEO programme.

Does Semrush cost more now that Adobe owns it?

The entry price is effectively unchanged, but the middle tiers are more expensive. Pro+ costs about $49 more than the Guru plan it replaced, and Advanced moved from a published price to custom quoting. The increases buy bundled AI visibility tracking that the old plans did not include.

The bottom line

Semrush in 2026 is a different purchase from the one most reviews describe. The names changed, the middle tiers cost more, the top tier stopped publishing a price, and the refund policy is narrower than the headline suggests.

The sequence that protects you is simple: start on the free plan to confirm the interface suits you, run the 7‑day trial as a structured extraction sprint, set a day‑6 cancellation reminder, and only commit to annual billing once you are certain — because on a monthly plan, there is no money back.

All prices, trial terms and refund conditions in this guide were checked against Semrush’s own pricing, free‑trial and refund‑policy pages on 19 October 2026, and exchange rates against Nepal Rastra Bank’s published rate for the same date. Software pricing changes without notice — verify on the vendor’s site before purchasing.